Case Study: Professional Web Design + SEO

cs-website-makeoverCoLogiQ, a systems engineering company, asked me to redesign their website because everything about their old site screamed it was a do-it-yourself project, which it was. CoLogiQ works on high-visibility projects; their website needed to reflect their expertise and professionalism. In addition to the visual and coding web design makeover, the site was badly in need of professionally-written, easy-to-read SEO copy to replace the laundry lists of industry jargon and acronyms.

 

The new site was built with Joomla, an open source Content Management System, for built-in flexibility to allow the new website to grow along with CoLogiQ’s business. The header rotates among three images that portray the company as a results-driven military contractor with specialized expertise. As press releases are posted to the site, the most current news stories automatically populate a snippet of teaser text on the home page. Human-friendly and search engine friendly URLs were used, e.g. “contact.html” instead of “Page661.htm”. Keyword-rich titles and descriptions in the html coding show up in search engine results, prompting people to click through to CoLogiQ’s site.

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